In recent years, the concerns about the health and vitality of Downtown Florence has shifted drastically. No longer is there a concern, but passion to continue seeing the growth and camaraderie from locals and business owners. Since 2011, 22 downtown properties have been transformed as a result of facade programs and maintenance and appearance codes, $960,000 in facade and redevelopment grant funding has been awarded to downtown business owners, and over $6 million has been awarded in incentives to major projects. Downtown Florence has seen over $130 million in public and private investments. In 2017 alone, $84 million will be invested in downtown expansions.
Groups of committed individuals have worked together to define a vision for downtown and with that comes a complete rebranding strategy. In April, city officials and Florence Downtown Development Corporation (FDDC) Board of Directors agreed upon a new city logo, as well as branding vision and mission statements with focuses on growth and prosperity. The tagline “FULL LIFE. FULL FORWARD.” sets the tone for what lies ahead for the City of Florence. With key objectives identified, the need to place an assertive and strong emphasis on the revitalization and redevelopment of downtown has been implemented into the success of Florence’s community.
We are a beacon of progress. Our economy and social diversity offer boundless opportunities and enormous assets.
To be a model community for the growth and prosperity of the State of South Carolina and the Southeast.
Progress. We take pride in our accomplishments, and we are dedicated to the future progress of our community.
Investment. Our community investment is about people. We believe in providing exceptional educational opportunities, superior healthcare services, and a culture and environment that promote a quality of life for everyone.
Community. We are a true community. A place where friendship and a genuine welcoming attitude create an enjoyable social environment and define our fullness of life.
A beacon of progress, Florence is one of South Carolina’s most future-oriented communities. We are focused on being a model for growth and prosperity while ensuring a quality of life that is supported by exceptional education opportunities, superior healthcare services, ,and an enjoyable social environment. Progress, investment, and a strong sense of community define Florence – a place full of life.